About
TRUVY'S COMMUNITY HEALTH JOURNEY CAMPAIGN
Truvy, a health and wellness brand, launched the "Post Your Progress" campaign to engage its community in sharing their personal health journeys. This campaign aimed to foster a supportive community atmosphere where participants could inspire each other by showcasing their achievements related to fitness, nutrition, and overall wellness.
Challenge
The main challenge for Truvy was to enhance brand engagement and loyalty by motivating thier audience to actively participate and share their personal progress stories on social media. The hope was that sharing their stories would thereby create authentic content that would resonate with both current and potential customers.
Goal
The goal for this campaign was to increase user engagement and content creation across social media platforms. In addition, Truvy wanted to strengthen community bonds and enhance their brand visibility and reputation as a supportive wellness community.
Solution
Truvy initiated the "Post Your Progress" campaign, encouraging users to share before-and-after photos and stories of their health progress on social media using a specific campaign hashtag. This strategy was designed to leverage user-generated content to inspire others and demonstrate real-life success stories facilitated by Truvy’s products and programs.
Stats
Site Visits: 201,600 Emails Gathered: 5,164 CTAs Clicked: 3,028 User Content Created: 473 pieces of content Referrals: 118,506 Marketing Value: estimated at $553,829
Gallery
