About
Turning Student Voices Into Enrollment Power
Guiding the narrative of students is challenging, and navigating a world where traditional marketing techniques no longer resonate is even tougher. That’s where Gigg’s Engagement Engine come in—it empowers higher education institutions to gather, showcase, and amplify authentic student-generated content, turning social voices into powerful marketing tools through the click of a button.
Challenge
Most universities don’t know how to harness the social media content their students create. They miss opportunities to leverage word-of-mouth marketing to boost enrollment, donations, and engagement.
Goal
Make it easy for universities to understand, manage, and maximize their social presence online. Help schools turn student-generated content into a compelling, real-time showcase for prospective students, alumni, and donors.
Solution
Gigg created technology to aggregate and organize student-generated content into a centralized “social inbox”, allowing universities to easily curate, display, and amplify authentic student voices. With Gigg’s Engagement Engine, institutions can use social media posts in their websites, display boards, marketing events, and much more. This not only builds character and authenticity to the school but also enhances engagement among students, donors, and faculty.
Stats
Higher Education Average: 54% increase in average time spent on the page 4x boost in click-through rates on CTAs 53% more visitors directed to website
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