About
GABB HIGHLIGHTS KIDS' OFFLINE ADVENTURES
The best things in life don’t happen on a phone screen. Gabb phones are designed to empower kids to have a safer experience with personal tech and to create a culture where kids are free from the timewasters on standard smartphones so they can spend their time enjoying hobbies and developing life skills.
Challenge
People have heard of Gabb through their online ads and billboard strategy but there was still a gap as to why parents and lids should use a Gabb phone.
Goal
The goal was to ultimately find a kid ambassador to become the face of Gabb. And along the way to also gather UGC for future campaigns and to collect emails for retargeting efforts.
Solution
Using Gigg’s software, we developed a 7 part comprehensive campaign to have kids submit videos showing off what they do with their lives outside of screentime—and to show why they should be the next Gabb ambassador. Entrants would then received a unique competition link to share their submissions with families and friends for voting. This drove hundreds of thousands of eyes to the site and helped Gabb find their perfect ambassador.
Stats
Site Visits: 663,000 Additional Time on Site: 2 minutes and 38 seconds Emails Gathered: 24,416 User Content Created: 2,323 entries CTAs Clicked: 9,253 Referrals: 77,554 Marketing Value: estimated at $594,000
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