About
DUDE PERFECT'S TRICK SHOT SHOWDOWN
Dude Perfect is a sports entertainment group that originated from the backyard stunts of five college friends—Tyler Toney, Cody Jones, Garrett Hilbert, Coby Cotton, and Cory Cotton. Launched into stardom through their captivating trick shot videos, they have carved a unique niche in digital media. Known for their precision, humor, and inventive approach to sports, Dude Perfect produces a diverse array of content including battle videos, stereotype sketches, and record-breaking attempts. B
Challenge
The dude Perfect team was looking to amplify the excitement and visibility of Dude Perfect Panda-Monium Tour. The criss-crosses across America and is a live performance of the friends performing crazy trick shots in a game-like format.
Goal
The goal was to engage fans in the world of Dude Perfect by launching a trick shot competition that not only promotes the tour but also encourages fans to be part of Dude Perfect.
Solution
Gigg worked with Dude Perfect to introduce the Ultimate Dude Perfect VIP Panda-Monium Tour Experience competition— allowing fans to submit their best trick shot. The grand prize included 4 VIP tickets to the Los Angeles show, complete with airfare, hotel accommodations, and a post-show meet-and-greet with the Dudes. To engage a wider audience, every vote cast in the competition also entered voters into a drawing to win 2 VIP tickets to a show of their choice, with each additional vote increasing their chances.
Stats
Site Visits: 160,821 Emails Gathered: 10,894 CTAs Clicked: 828 User Content Created: 279 trick shot videos submitted. Referrals: 8,853 Marketing Value: estimated at $101,317
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