Truvy is a fitness supplement brand that was looking to engage their current users and increase their word-of-mouth exposure. Gigg’s campaign experts helped them create a 6-week Post Your Progress photo challenge. 

Entrants submitted before and after photos of their fitness journey and then asked the public—and their friends—to vote for their entry. After three elimination voting rounds, the winner was chosen based on the number of votes during the final round.  

Truvy used a unique social reward—showing off your health progress—to motivate people to enter their competition. They chose to leverage their existing customer base rather than use an outside influencer.

The top three entrants who got the most votes received cash, Truvy products, and a Truvy merchandise package.

Due to the simplicity of entry, this campaign brought in 473 entrants. The entire challenge, including submissions, 3 rounds of voting and choosing a winner took 6 weeks. 

The instant voting began, Truvy’s website received a massive influx of traffic—so much, in fact, that they had to make changes to their site in order to deal with that level of traffic.

The Post Your Progress campaign did exactly what Truvy had hoped. In a matter of weeks, they received 201,600 site visits and collected 473 testimonials with photos. 

2,673 different people shared their brand on social media, and the campaign kept users on their site for an additional 1:51. 

Based on industry averages, the approximate marketing value of this campaign was $533,829.

Click the button to see more from the Truvy Post Your Progress Campaign.