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HIGHER WITH MICHAEL BUBLÉ

The Client

Michael Bublé
Michael Bublé’s marketing team came to Gigg to run a campaign that coincided with Season 31 Episode 7 of Dancing with the Stars, which was scheduled to be “Michael Bublé Night.” 
 
They worked with Gigg’s team of campaign experts to create the “Higher” Dance Challenge campaign.

Competition Intro Video

How it Works

The Ask

We asked fans to submit a unique dance–in any style–to Michael’s new song “Higher.”

 Both Michael Bublé and Derek Hough posted on their social media accounts prior to and during the submission phase letting their fans know about the competition.

The Prize

4 Roundtrip Tickets to LA
A Private Dance Lesson with Derek Hough
4 tickets to the Dancing with the Stars season finale
A one-on-one video call with Michael Bublé
4 tickets to Disneyland

How to Win

Once submissions are in, the voting begins! 

Entrants share their entries and ask for votes from their friends, families, coworkers, etc. Each round narrowing down to the top 10 videos. 

The video with the most votes gets the prize. 

Entrant Videos

Previous
Next

The Gigg Data Dashboard

Gigg Analytics Dashboard
Gigg Analytics Dashboard
Unique vs Returning Voter Data
Unique vs Returning Voter Data
Referring Link Data
Referring Link Data
Average Time on Page Data
Average Time on Page Data
Video Views/Site Visits Data
Video Views/Site Visits Data
Vote Count Data
Vote Count Data
Social Share Data
Social Share Data
Ads Clicked Data
Ads Clicked Data
Entries Opened Data
Entries Opened Data
Unique Voter Map Data
Unique Voter Map Data

Campaign Results

Site Visits
Referrals
Emails Gathered
Calls to Action Clicked
Additional Time on Site
User Content Created
716,000
329,360
19,091
13,888
3:03
256

Marketing Value Added

$451,371

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