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WRECKED WITH

IMAGINE DRAGONS

The Client

Imagine Dragons
Imagine Dragon’s  marketing team came to Gigg to run a campaign that coincided with the release of their new song, “Wrecked”.
 
They worked with Gigg’s team of campaign experts to create the “Wrecked” Cover Competition.

Competition Intro Video

How it Works

The Ask

We asked fans worldwide to submit a unique cover–in any style–to Imagine Dragon’s song, “Wrecked.”

Imagine Dragons  posted on their social media accounts prior to and during the submission phase letting their fans know about the competition.

The Prize

$50,000 for 1st place, selected by voters.

$10,000 for 2nd place, selected by the band.

$5,000 for 3rd place, selected by the band.

How to Win

Once submissions are in, the voting begins! 

Entrants share their entries and ask for votes from their friends, families, coworkers, etc. Each round narrowing down to the top 10. 

The video with the most votes gets the top  prize. 

Entrant Videos

Previous
Next

The Gigg Data Dashboard

Gigg Analytics Dashboard
Gigg Analytics Dashboard
Unique vs Returning Voter Data
Unique vs Returning Voter Data
Referring Link Data
Referring Link Data
Average Time on Page Data
Average Time on Page Data
Video Views/Site Visits Data
Video Views/Site Visits Data
Vote Count Data
Vote Count Data
Social Share Data
Social Share Data
Ads Clicked Data
Ads Clicked Data
Entries Opened Data
Entries Opened Data
Unique Voter Map Data
Unique Voter Map Data

Campaign Results

Site Visits
Referrals
Emails Gathered
Calls to Action Clicked
Additional Time on Site
User Content Created
426,949
165,814
14,941
8,828
2:12
131

Marketing Value Added

$268,984

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