AMBASSADOR SEARCH

WITH GABB WIRELESS

The Client

Gabb Wireless

Gabb Wireless’s marketing team came to Gigg with the hopes of creating a long term social strategy to generate awareness around kids enjoying life off their smartphone.

They worked with Gigg’s team of campaign experts to create the Gabb Ambassador Search, complete with 5 competitions revolving a variety of talents kids have developed with their extra free time.

Competition Intro Page

How it Works

The Ask

We used Gabb’s email fanbase to spread the word about the search for a Gabb Ambassador. We asked for users to share videos to show off all their kids can do with their extra free time thanks to not being tied to a smartphone.

The overall campaign was broken into 5 categories including best trick on wheels, best creative creation, best moves, best variety talent, and best music talent.

The Prize

The Gabb Ambassador receives $10,000 along with a year long contract.

Gab Ambassadors go on to represent Gabb’s mission by inspiring others to live beyond the screen and do cool stuff.

Two voters-choice winner’s will receive $1,000 and a prize related to their entry.

How to Win

Once submissions are in, the voting begins!

Entrants share their entries and ask for votes from their friends, families, coworkers, etc. Each round narrowing down to the top 10 finalists in each category.

The overall winner is selected by company choice from the overall top 50 finalists.