Dodger Yard looked to Gigg for a campaign to engage their current subscribers and drive web traffic while capturing new subscribers in the process. Dodger Yard partnered with an MLB star and launched a GIgg Competition to ignite their fanbase to share their favorite LA Dodger moments.
Acquisitions through direct channels doubled during competition.
Increase in monthly site subscriptions
Acquisitions through referrals; up from 0.3% the year before.