For the Solo Stove team, consolidating its user-generated content into one convenient inbox has streamlined its process and maximized its time, allowing the team to focus on sharing UGC instead of finding it.
“It’s stellar that, no matter the platform, all tagged posts can arrive in the same inbox, and you can see the collective perception of your brand,” Hatter said. “Gigg is the only tool that allows you to get a read on a huge scale about how people currently feel about your brand. It’s difficult to do this on the actual platforms themselves. Facebook has millions of people, pages, photos, statuses and opinions to sift through. Instagram and Twitter can easily lead you down rabbit holes of hashtags and profiles that often offer only one perspective. But how do they all feel about us, as a collective community? What does everyone have in common, currently, when it comes to knowing our brand? What are the most popular opinions and conversations going on right now? How are the people posting about Solo Stove influencing their friends and family? Gigg makes it possible for all of these questions to be answered simply by scrolling down your inbox. It gives you a window into those opinions and posts, so you can focus on taking action instead of searching for content in the first place.”
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