Custom boards help display content and information in an engaging and authentic way. But there are more ways to display your boards than just on your website. For many programs and projects, outlined below, we’ve shared some ways to highlight information and attract more user-generated content from your audience.
Programs v Projects
To begin, it’s important to understand how the Board(s) will be utilized before you implement them into your marketing stack. There are two core purposes in how your use case may apply to your Boards: Programs versus Projects. Establishing the purpose will help you frame your level of engagement, investment, and use cases across your organization.
Project |
Program |
|
Definition |
An activity or campaign designed for a distinct service with a defined and time-bound goal. |
A continuous set or group of projects designed to obtain combined benefits with no time-sensitivity. |
Timeline |
Short term |
Long term |
Outcomes |
Specific |
General |
Success Metrics |
Cost effectiveness, low-risk and low-effort quick wins, determine benchmarks for framing content and subject matter |
Process improvements including enrollment management, student engagement, alumni & fundraising services, and overall brand management |