2020 was a year of unprecedented change, and with that came change in social behaviors and attitudes. Given the radical change that happened in the last year, it’s nearly impossible to predict how things will unfold in 2021. However, patterns and habits are emerging, and some practices are always pertinent. Now, more than ever, social media is proving to be an invaluable channel for marketers to reach and convert customers. The ever-changing social landscape, however, requires channel managers to stay up to date with the latest social platforms and methods for best reaching your target audience. Read our predictions for staying up to date in 2021, and most effectively leveraging your social marketing.